I moved along finding my way to accounts that I had never been to. Most of the stores now were mom and pop’s as well as convenience stores. Now at this point I just wanted to end this trip. I wanted to head back and lick the wounds of backing out of sales. I couldn’t help but wonder that if I had been the one to open the branch at the beginning, if I could have done any better. I imagined that I would have been great and this branch would have been one of the best in the country. The reality of it all is that I may have done better but, I think that it still would have been a big challenge. The product that we were selling was not known in this part of the United States. Getting customers of our customers to buy is the biggest problem. Most people stick to their regional brands.
I had finished the last store and now it was dark. Dark and cold and windy. As I made my way back I still was on back roads and had about forty miles to make it to the interstate. I couldn’t wait. There was a full moon and it provided the only light. The moon shown so brightly that it’s reflection bounced off the ice covered snow on the fields that seemed to go on for ever.
I made it back late into the evening. I was still buzzing from being on the road, so I decided to make some notes for a report that I would send the next day to the region manager. With the television on in the back ground I had a rumble in my stomach that made me realize that I had not eaton since early afternoon. When I awoke I was still at the table with paperwork scattered about. I headed to the bathroom to get cleaned up, all the while hunger pains growling. I made a big breakfast and started my day. It was five a.m. and back into the cold as I headed to the office.
I sent my report off to the region office and had meeting with each one of the route salesmen. I told them that we were going to be looking to move the branch to the east closer to the Mississippi river, maybe further. I wanted them to think about the move and whether they wanted to continue being salesmen with our company. Some had instant answers and I knew that they were going to quit soon as they found something else. I was relieved that three were going to remain, two of the three lived closer to where we might relocate the branch. I was sure that the third would leave soon after.
My new task would be to find a location that made since, to make the branch more centralized for our new territory. This part of the job would be a big task, but would be less stress than what I had just done in backing out of over thirty customers. I would certainly need to pick up more business to cover our losses. I had a plan, and that plan was going to be that I would build close relationships with the customers that we had left and grow the business with them.